At GENUINE, real people have always been our passion.
Powered by Strickman-Ripps, Inc., we are known for finding exactly what you need, and delivering it on time, on strategy, and on budget. From high profile commercials to finely nuanced testimonials, for over 20 years we have discovered the most charismatic, authentic real people— to win the hearts and minds of viewers the world over.
Today, the landscape has expanded. But the skills have remained the same. With the arrival of social media, the need for real people ambassadors has grown broader, more powerful, and even more relevant. And we at GENUINE can meet or transcend your needs.
As GENUINE, we maintain Strickman-Ripps’ fine reputation, while adding new systems and programs that fulfill 21st century needs. Brands can now participate in the ongoing conversations taking place on and off line by activating brand champions across multiple platforms.
Maintain relationships. Activate brand champions. Create authentic content—and share it with the world.