The world of healthcare advertising requires its own recruiting and interviewing finesse. Bringing out GENUINE feeling in healthcare professionals and their patients who suffer from serious medical issues demands a unique level of compassion, tact, and mutual trust—and an expert understanding of a highly regulated industry.

GENUINE takes these kinds of assignments very seriously, and the results speak for themselves.

• Experience: Over 20 years of successful pharma testimonial casting.

• Strategic: Customized brand alignment for every project.

• Emotional: Personal connection with patients from initial interaction through final details.

• Procedural: Proven inquiry-based interviewing techniques.

• Compliant: Healthcare regulatory expertise.

• Connected: National network of resources.

• Dedicated: Hands-on guidance every step of the way.

For more than two decades, we have sensitively recruited and elicited compelling stories and insights from people suffering from the following disease states, and a variety of healthcare professionals in a variety of specialties: