Expert Real People Casting for the World’s Biggest Brands

GENUINE searches, vets and casts real people to create authentic, compelling multimedia campaigns, stories and content.

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Trusted by the world's biggest brands.

“We appreciate your continued partnership on this job.

It’s been such a huge success so far, which is in large part due to the work from your team. xx”

Amanda Kresge, Producer
Ogilvy UK

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“Genuine did an excellent job on our SF Not Done Yet Marathon campaign. Our request had a lot of filters for the casting search and Genuine still managed to find the perfect pool of runners. They’re a great creative thought partner in helping bring concepts to life and they could not be easier to work with.”

Eduardo Dañino, Producer
Saatchi & Saatchi

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“We are all so pleased with the work. Cricket is over the moon about it. We couldn’t have done it without Genuine. Literally.”

Jon Drawbaugh, Head of Production
Argonaut

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“We can’t thank you enough for the amazing work you guys did in finding us so many amazing families and stories for our Walmart campaign. They are the building blocks that will make this campaign as vibrant, diverse, and REAL as it gets. Great working with you guys on this and looking forward to the next one!”

Roy De La Maza, Producer
Saatchi & Saatchi

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30 years. Hundreds of clients.
Millions of impressions.

For decades, GENUINE has been the trusted real people casting source for global brands, agencies, and A-list creatives. From high profile commercials to nuanced testimonials, we foster emotionally resonant content that gets results.

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A GENUINE, Proven Approach.

Real people are our passion. We dive wholeheartedly into each project with their care and your goals in mind. Our “secret sauce” of genuine compassion, thoughtful preparation, time-tested expertise, and trust at every level, creates a win-win experience for everyone — and content we can all be proud of.

See what we are all about

Do you want to schedule a presentation and be “real people ready” for your next campaign?

Learn valuable real people casting insights and how to’s in one of GENUINE’s custom presentations to prepare and inspire your team for success.

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