Expert Real People Casting for the World’s Biggest Brands

GENUINE searches, vets and casts real people to create authentic, compelling multimedia campaigns, stories and content.

GENUINE Real People Casting for Brands

Trusted by the world's biggest brands.

30 years. Hundreds of clients.
Millions of impressions.

For decades, GENUINE has been the trusted real people casting source for global brands, agencies, and A-list creatives. From high profile commercials to nuanced testimonials, we foster emotionally resonant content that gets results.

A GENUINE, Proven Approach.

Real people are our passion. We dive wholeheartedly into each project with their care and your goals in mind. Our “secret sauce” of genuine compassion, thoughtful preparation, time-tested expertise, and trust at every level, creates a win-win experience for everyone — and content we can all be proud of.

Do you want to schedule a presentation and be “real people ready” for your next campaign?

Learn valuable real people casting insights and how to’s in one of GENUINE’s custom presentations to prepare and inspire your team for success.

GENUINE Real People Casting

Download GENUINE’S quick guide to working with real people

Thanks for contacting us! Keep an eye on your inbox. You’ll receive your planning guide shortly.