Real People Casting For Consumer Ads
For over 30 years, GENUINE has been finding real people with emotionally resonant stories for global consumer brands.
Celebrating human connection
Whether they are sharing personal experiences of loss and triumph or taste-testing a new coffee, the real people we find tell dynamic stories that connect with audiences and inspire brand engagement.
Building trust with real people
With little to no production or acting experience, the prospect of sharing their personal story on set and to the public can feel intimidating. Our high EQ casting teams are experts at establishing trust, transparency, and empathy at every level, yielding meaningful experiences and results.
Comprehensive research
The right person may be a diamond in the rough. With a multi-pronged approach to casting, our team of skilled researchers dive deep to find the individuals and stories best suited to your needs.