GENUINE - The Real People Company

Creating authentic human connection is what drives our work — and our results.

With 30 years of experience, we know a thing or two about casting real people.
GENUINE is a woman-owned and operated real people casting company based in NYC. Our brand is built on our love of deeply connecting with real people and giving them a platform to share their stories. We also love working with A-list brands and creatives who do incredible work. As matchmakers of casting, we bring those worlds together so they can create content that inspires.

At the intersection of compassion and compliance is the magic that fosters bold, impactful content.

Values that yield compelling content.

Stories that fit your brand.

We find the real people whose genuine stories resonate with your audience.

We make it easier.

Our proven management processes ensure you’re covered from A-Z.

A compassionate approach.

We create safe spaces that empower real people to share authentically.

Trust on every level.

Our clients and casting partners know they can count on us to get the job done.

A conversation with GENUINE's founder

Jill Strickman, Founder - GENUINE The Real People Company

“In our culture, trust is under fire on every level, and consumers tend to trust real people, people who are going through something similar to what they’re going through and who can guide them and inspire …”

Jill’s quote in the New York Times article Starring in that Drug Commercial? An Actual Patient by Joanne Kaufman

Get in touch to discuss your next project.