The heart of GENUINE, Jill combines her warmth and empathy to partner enthusiastically with your brand. Real people and testimonial casting come naturally to Jill, whose vibrancy attracts dynamic people to every facet of her life. A born entrepreneur, Jill sets the strategy for projects—and GENUINE's overall direction. Along with her incredible staff, she continues to build long-term relationships—and tackle each project with grace.
Jennifer has been with GENUINE for 17 years. She manages all aspects of production: from bringing in new business, to managing production teams, to overseeing the approach and status of all ongoing projects. Smart, strategic and intuitive, Jennifer is uniquely qualified to develop the methodology and approach that’s best tailored to your brand. Over the years, she has found a way to make even the most challenging casting requests a reality. Whatever the idea – bring it on!
While our casting team is out hunting for the next great story, Angelique makes sure business runs smoothly at GENUINE. As operations manager, she oversees financials, implements sales and marketing initiatives, liaises with vendors, and provides ongoing support to our production team. A former theater actress and singer, Angelique knows and appreciates behind the scenes coordination firsthand, and plays this role keenly at GENUINE.
Business Development Manager & RealPeopleBook Specialist
Sara manages marketing and sales efforts, strengthening existing client relationships and developing new ones for GENUINE. She is the official GENUINE: RealPeopleBook expert, populating the platform with compelling real people and their fascinating stories, guiding new users and spreading the word about how we’ve revamped real people casting with the latest technologies. With over 10 years of casting experience, Sara offers experienced insight from project to project and we are thrilled to have her on the team. In her spare time, Sara enjoys running, playing ukulele and teaching soap-making workshops in Queens.
For Lucy, finding a great story means simply listening to what people have to say. As a Casting Director at GENUINE, Lucy’s innate perceptive ability and engaging personality encourage real people to open up and share. She’s involved in every phase of the casting process—from initial outreach to post-project information management. Her strong work ethic ensures deadlines are met, and candidates—as well as clients—feel comfortable along the way. When she’s not discovering real people talent, Lucy is a professional actress on TV and off-Broadway.
Brandon first joined the GENUINE Casting team in 2016 as a Freelance Researcher. A few months in, he became the full time Administrative and Casting Associate for the company, jumping on a variety of projects simultaneously. He maintains our Real People Database, conducts Skype interviews and processes any necessary SAG paperwork / Background Checks for your projects. Brandon is the friendly voice you’ll hear when you call the office and he’ll make sure you get in contact with our Executive Producer to launch your casting! You may also spot him acting in a variety of professional commercials and comedy projects online.
Gina joined GENUINE in 2010, following her work with award-winning documentary directors. Gina’s experience, curiosity, and warm personality attract people with authentic and powerful stories. She’s skilled at interviewing, often encouraging people to open up and share their most intimate details. When she’s not out hunting for the right person for her clients, she’s writing novels or hanging out with her pet turtle, Biggie Smalls.
Luciana Berger loves that in real people casting, raw talent is discovered right on a city street. As GENUINE'S resident graphic designer, she plays an integral role in making GENUINE'S brand appear vibrant and engaging through dynamic digital channels. Originally from Venezuela, Luciana enjoys walking around Brooklyn’s energetic neighborhoods and exploring its many shops, flea markets, and museums.
Meg began working with GENUINE as a freelancer and loved learning about people —whether that’s a street artist in Germany or a robotics engineer from Rochester, NY. Since joining GENUINE full time as the Coordinating Producer, Meg manages the casting and research teams while working with clients to ensure the job is done right!
At GENUINE, real people have always been our passion.
Powered by Strickman-Ripps, Inc., we are known for finding exactly what you need, and delivering it on time, on strategy, and on budget. From high profile commercials to finely nuanced testimonials, for over 20 years we have discovered the most charismatic, authentic real people— to win the hearts and minds of viewers the world over.
Today, the landscape has expanded. But the skills have remained the same. With the arrival of social media, the need for real people ambassadors has grown broader, more powerful, and even more relevant. And we at GENUINE can meet or transcend your needs.
As GENUINE, we maintain Strickman-Ripps’ fine reputation, while adding new systems and programs that fulfill 21st century needs. Brands can now participate in the ongoing conversations taking place on and off line by activating brand champions across multiple platforms.
Maintain relationships. Activate brand champions. Create authentic content—and share it with the world.