Patient Ambassadors Programs
At GENUINE, we specialize in creating, implementing, and supporting patient ambassador programs that humanize brands.
With over 30 years of experience connecting real people to brands, we approach every project with a focus on compliance, compassion, and collaboration.

Comprehensive Patient Ambassadors Services
GENUINE recruits patient ambassadors and provides program development, implementation, and support services. Our time-tested, proven process ensures efficiency, compliance, and authenticity:
- Planning + Program Development
- Identify + Recruit: Inspiring patient ambassadors
- Onboarding + Media Training
- Story Development
- Program Activation
- Ongoing Management

Efficiency in Communication
GENUINE facilitates efficient communication by providing a central point of contact for patient ambassadors, production teams, agencies, and brand teams. This streamlined approach simplifies coordination and ensures everyone stays aligned.
Activations May Include
- Videos for broadcast and online campaigns
- Internal video projects
- Testimonials of patient journeys
- Education and awareness videos
- Press and media opportunities
- Roundtable patient conversations
- Photo shoots for print, digital, and social media
- Live events, as speakers or attendees
- Mentorship programs
- User-generated content (UGC)
- Family and/or care partner group meet-and-greet events
- Podcast speaker appearances

Compliance and
Compassion at the Core
What sets GENUINE apart is our unwavering commitment to balancing compliance with compassion:
Regulatory Excellence:
From HIPAA and privacy/security guidelines to adverse event (AE) reporting, we prioritize strict adherence to regulatory standards.
Meaningful Relationships:
Our compassionate approach builds authentic connections with ambassadors, enhancing their engagement and effectiveness.
Trust-Building Practices:
Every interaction is designed to create a foundation of trust—from patients to brands to the communities they serve.
Collaborative Patient Ambassadors Programs
GENUINE has the unique ability to collaborate with brands and agencies to design and execute tailor-made patient ambassador programs.
Strategic Planning & Creative Development
We work closely with brands to craft a vision that aligns with your objectives and resonates with your audience.
Collaboration with Agencies, Brands & Vendors
Whether leveraging partners from your network or our own, we ensure seamless coordination and execution across all stakeholders.
Custom Solutions
& Support
No two programs are alike; we adapt our methodology to meet the specific needs of each brand, ambassador, and campaign.
Why Choose GENUINE?
With decades of experience humanizing brands, GENUINE is uniquely positioned to create, support and elevate your patient ambassador programs. By combining compliance, compassion, and collaboration, we create meaningful connections that inspire action and build trust—every step of the way.
Let's Schedule a Call
We want to explore how our team can help with your Ambassador Programs. Call us at 212.966.3211 or email newbiz@genuinerp.com.