GENUINE Highlights!
Some of the recent projects we’re most proud of – delivering excellence to customers as diverse as Cricket Wireless, Nerd Wallet, and the U.S. Department of Health!
Healthcare.gov
"Healthcare.gov – Find A Health Plan During Open Enrollment at HealthCare.gov – Ruby"Healthcare.gov provides affordable healthcare options to millions of Americans who otherwise would not have any. GENUINE was hired for the third year in a row to find real people with compelling stories about how their services changed their lives for the better.
The numbers speak for themselves! Learn more about how GENUINE’s real testimonials contributed to record enrollments year after year in the case study below.
Dove
"Cost of Beauty: A Dove Film | Dove Self-Esteem Project"Meet Mary. In Dove’s “Cost of Beauty” campaign, Mary courageously shares her story of how growing up with social media took a toll on her mental health. GENUINE found Mary, Sarah, Cami, Chioma, Mia, and so many others to tell their stories of how social media affected their mental health. This film may be triggering to some viewers. Viewer discretion is advised. Thanks to Dove for sharing their stories and pushing for safer spaces online through the Kids Online Safety Act.
Learn more at https://www.dove.com/us/en/stories/ca…
Ogilvy UK
“We appreciate your continued partnership on this job.
It’s been such a huge success so far, which is in large part due to the work from your team. xx”
Walmart
"All The Ways We Holiday"How do you celebrate the season? Walmart’s “All The Ways We Holiday” spot came through with the message of togetherness for their 2022 holiday campaign. GENUINE found real families from around the country who shared their unique holiday traditions.
Saatchi & Saatchi
“We can’t thank you enough for the amazing work you guys did in finding us so many amazing families and stories for our Walmart campaign. They are the building blocks that will make this campaign as vibrant, diverse, and REAL as it gets. Great working with you guys on this and looking forward to the next one!”
Cricket Wireless
"People Who Come To Cricket Stay With Cricket"People who come to Cricket, stay with Cricket. GENUINE interviewed real Cricket Wireless users and learned why they stay for this 2022 campaign.
Argonaut
“We are all so pleased with the work. Cricket is over the moon about it. We couldn’t have done it without Genuine. Literally.”
Degree
"Not Done Yet Marathon 2022: Crossing the Finish Line"“Did not finish” is another way of saying “Not Done Yet.” The GENUINE team found real runners who did not finish a marathon and cheered them across the finish line at the San Francisco Marathon in this compelling campaign for Degree in 2022.
Saatchi & Saatchi
“Genuine did an excellent job on our SF Not Done Yet Marathon campaign. Our request had a lot of filters for the casting search and Genuine still managed to find the perfect pool of runners. They’re a great creative thought partner in helping bring concepts to life and they could not be easier to work with.”
Pepsi
"The Bodega Giveback"The COVID-19 pandemic hit small businesses hard and many NYC stores never recovered. GENUINE’s street casting team found a family-owned bodega that endured. In 2021, Pepsi’s “The Bodega Giveback” thanked the family for serving their community.
Pepsi Gives Back To New York City Bodegas And Shoppers This Holiday Season.
Dove
"As Early As Five / End Hair-Based Race Discrimination"In 2019, Dove co-founded the CROWN Coalition to advance anti-hair discrimination legislation into law in all 50 states. GENUINE is proud to have partnered with Dove to cast actors for their “As Early As Five” campaign which won for Casting and Performance in the 2022 D&AD Awards.
As Early As Five earns Wood Pencils in Casting & Performance categories Award-winner at D&AD Awards 2022
Pantene & Family Equality
"Raymond & Robbi"The Family Equality Council works hard to advance legislation to protect LGBTQ+ families in all 50 states. In 2021, GENUINE partnered with Pantene and FamilyEquality.org to find real families with LGBTQ+ parents who show love and support to their children everyday.
NerdWallet
"We Turn To The Nerds"In March 2020, GENUINE partnered with NerdWallet for an inspiring user generated content campaign to thank and celebrate the medical workers, creators and teachers who showed up for their communities during the height of the pandemic. Our team found the “nerds” and guided them to create UGC seen in the spot.
U.S. Department of Health & Human Services
"COVID-19 Vaccine PSA – Power"The U.S. Department of Health & Human Services inspired with moving portraits of real people from all walks of life who received the COVID-19 vaccine when it was only just approved in 2021. GENUINE found the real people featured for their campaign, “Power.”
Jose Barrios
The U.S. Department of Health & Human Services inspired with moving portraits of real people from all walks of life who received the COVID-19 vaccine when it was only just approved in 2021. GENUINE found the real people featured for their campaign, “Power.”